LIQUID DESIGN
Services:
- Brand guidance
- Brand translations
- Production
- Stakeholder support
LIQUID DESIGN
Fresh new international design system for T-Mobile
Liquid Design
Our client T-Mobile faced the task of implementing a new international design system – Liquid Design. A system that offers freedom and room for interpretation in visual identity (on- and offline), which provides creative flexibility, but also shows consistency and alignment in branding (colour use, font, logo and storytelling through visuals).
How we made it work
The old design system was very ‘print’ oriented. The digital world, and the telecom industry as a whole, revolves around new technologies. We researched the opportunities of a new international design system that also connects stakeholders. We came up with fresh design applications for T-Mobile, applicable for the Dutch context.
